Managing Customer Experience and Relationships: A Strategic Framework

by Don Peppers

Every business on the planet is trying to maximize the value created by its customers

Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses...

• Format: Hardcover
• Language: English
• ISBN: 1119815339
• ISBN13: 9781119815334
• Release Date: April 2022
• Publisher: Wiley
• Length: 512 Pages
• Weight: 2.21 lbs.
• Dimensions: 1.6" x 7.3" x 10.3"