Managing Corporate Social Responsibility

by W. Timothy Coombs and Sherry J. Holladay

Book Overview

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching,...

• Format: Paperback
• Language: English
• ISBN: 1444336452
• ISBN13: 9781444336450
• Release Date: October 2011
• Publisher: Wiley-Blackwell
• Length: 208 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"