Managing Corporate Design: Best Practices for In-House Graphic Design Departments

by Peter L. Phillips

Book Overview

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses--head-on--these new challenges in a highly practical manner.

Peter L. Phillips writes specifically...

• Format: Hardcover
• Language: English
• ISBN: 1621534596
• ISBN13: 9781621534594
• Release Date: March 2015
• Publisher: Allworth
• Length: 224 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"
• Age Range: 18 to 10 years
• Grade Range: Postsecondary to Grade 5