Managing Corporate Culture, Innovation, and Intrapreneurship

by Howard W. Oden

Book Overview

To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. To do this requires a special culture--one that is much different from the traditional culture of American business. Oden's unique book looks for the first time at the relationships among these elements--innovation, intrapreneurship, and corporate culture--and points...

• Format: Hardcover
• Language: English
• ISBN: 1567200478
• ISBN13: 9781567200478
• Release Date: June 1997
• Publisher: Praeger
• Length: 296 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 6.4" x 9.6"

Customer Reviews

A wealth of informative thinking.

Oden details processes for integrating culture, innovation, and intrapreneurship for competitive success. The book describes how strategic planning, cultural planning, organizational change, and process reengineering must be done in parallel to achieve an innovative culture. The author proposes using a venture team to integrate the corporate innovation process and a six stage new product or business development process the team follows. Just to mention two topics covered, there is an excellent discussion about idea generation and a profile of human resources practices in an innovative organization. This work offers a wealth of informative thinking presented in a clear framework. Excellent.