Managing Business Relationship

by Lars-Erik Gadde, David Ford, Hakan Hakansson

Book Overview

No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business.

This new edition of Managing Business Relationships aims to help managers...

• Format: Paperback
• Language: English
• ISBN: 047072109X
• ISBN13: 9780470721094
• Release Date: September 2011
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 7.4" x 9.1"