Managing Business Crises: From Anticipation to Implementation

by John Burnett and John Burnett

Book Overview

Truly effective crisis management is--or should be--proactive. Burnett uses this guiding concept to offer managers in organizations of all types and sizes a system for handling crises more soundly, and with greater dexterity. He puts crises on a continuum, with minor events at one end and catastrophes at the other, creating a universal matrix that can be overlaid onto businesses of any kind.

Burnett's methods of crisis management are already...

• Format: Hardcover
• Language: English
• ISBN: 156720404X
• ISBN13: 9781567204049
• Release Date: November 2002
• Publisher: Praeger
• Length: 232 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.3" x 9.7"