Managing and Marketing Technology

by Mike Saren, David Ford, Michael Saren

Managing and Marketing Technology proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 186152594X
• ISBN13: 9781861525949
• Release Date: March 2001
• Publisher: Cengage Learning
• Length: 256 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.6" x 7.5" x 9.7"