Managing a Global Enterprise: A Concise Guide to International Operations

by William R. Feist, Min Lu, James A. Heely

In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global...

• Format: Hardcover
• Language: English
• ISBN: 1567201628
• ISBN13: 9781567201628
• Release Date: March 1999
• Publisher: Praeger
• Length: 232 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"