Manager's Guide to Marketing, Advertising, and Publicity

by Barry Callen

Proven strategies that make sure yourmarketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it's moreimportant than ever to create the most effective marketing and advertising campaigns as possible.

Manager's Guide to Marketing, Advertising, and Publicity explainsThe 14 principles of marketing communications strategyCommon marketing mistakes to avoidTechniques...

• Format: Paperback
• Language: English
• ISBN: 0071627960
• ISBN13: 9780071627962
• Release Date: September 2009
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.1" x 8.9"