Managers Guide to Marketing, Advertising, and Publicity

By Barry Callen

Book Overview

Proven strategies that make sure yourmarketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it's moreimportant than ever to create the most effective marketing and advertising campaigns as possible.

Manager's Guide to Marketing, Advertising, and Publicity explainsThe 14 principles of marketing communications strategyCommon marketing mistakes to avoidTechniques for creating powerful marketing messagesThe many choices for delivering your marketing messageHow to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or you're guaranteed to belost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerfulcompetitor in the twenty-first century.

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for theseinnovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargonTactics and strategies for overseeing marketing initiativesInsider tips for getting the most out of marketing, advertising, and publicityPractical advice for creating effective campaignsWarning signs when preparing for and undertaking marketing initiativesStories and insights from the experiences of othersSpecific marketing procedures, tactics, and hands-on techniques

• Format: Paperback
• Language: English
• ISBN: 0071627960
• ISBN13: 9780071627962
• Release Date: September 2009
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.1" x 8.9"