Managerial Economics and Strategy

by James A. Brander and Jeffrey M. Perloff

Book Overview

Managerial Economics and Strategy uses real--world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini--cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic...

• Format: Hardcover
• Language: English
• ISBN: 0134167872
• ISBN13: 9780134167879
• Release Date: January 2016
• Publisher: Pearson
• Length: 704 Pages
• Weight: 3.05 lbs.
• Dimensions: 1.1" x 8.1" x 10.1"