Managerial Economics and Strategy Plus Mylab Economics with Pearson Etext -- Access Card Package [With Access Code]

Bys: Perloff, Jeffrey and Brander, James

Managerial Economics and Strategy uses real--world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini--cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic...

• Format: Hardcover
• Language: English
• ISBN: 0134472551
• ISBN13: 9780134472553
• Release Date: January 2016
• Publisher: Pearson
• Length: 622 Pages
• Weight: 3.20 lbs.