Managerial Applications of Multivariate Analysis in Marketing

by James H. Myers

Multivariate statistical analysis techniques are now an integral part of most large-scale strategic market studies. Showing marketing practitioners what these techniques can do and how to apply them,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0877573018
• ISBN13: 9780877573012
• Release Date: March 2003
• Publisher: South Western Educational Publishing
• Length: 395 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.2" x 6.2" x 9.3"