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Hardcover Management Speak: Why We Listen to What Management Gurus Tell Us Book

ISBN: 0415306221

ISBN13: 9780415306225

Management Speak: Why We Listen to What Management Gurus Tell Us

Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology. Written by leading figures in the field, this topical book...

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Format: Hardcover

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