Management Skills in Marketing

by Stephen Morse

A guide to management skills in marketing. Three primary sections guide readers through the management functions of marketing. The first section, on planning, covers input into the company plan,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0893842524
• ISBN13: 9780893842529
• Release Date: November 1993
• Publisher: Pfeiffer & Company
• Length: 227 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"