Management of a Sales Force

by Rosann Spiro, William Stanton, Gregory Rich, et al.

Book Overview

Readers who want a practical, real-world approach to sales force management that intentionally avoids models and theoretical detail will find what they're looking for here. With strong coverage of the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072398876
• ISBN13: 9780072398878
• Release Date: November 2002
• Publisher: Irwin/McGraw-Hill
• Length: 564 Pages
• Weight: 2.88 lbs.
• Dimensions: 1.1" x 8.0" x 10.3"

Customer Reviews

General sales management book

The book gives a general but thorough overview over the topics sales managers face in everyday situation. It is easy to read and good to understand.

Great handbook for any sales management professional!

Having used this text in the classroom several years, I feel that I really know this book. It is a great reference for your professional marketing library.