Management Mistakes and Successes

by Robert F. Hartley

Book Overview

This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making. * It covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management. * This updated edition features new and current cases which have been added on such companies as Continental Air, Harley Davidson, IBM, Sunbeam, Planet...

• Format: Paperback
• Language: English
• ISBN: 0471333115
• ISBN13: 9780471333111
• Release Date: August 1999
• Publisher: Wiley
• Length: 352 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"