Management: Meeting and Exceeding Customer Expectations

by Richard Warren Plunkett, Gemmy S. Allen, Raymond F. Attner

Book Overview

The central theme of the sixth edition is meeting and exceeding customer expectations by integrating a customer first theme into each of the basic management concepts. The new edition also discusses... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1111221340
• ISBN13: 9781111221348
• Release Date: January 2012
• Publisher: South Western Educational Publishing
• Length: 709 Pages
• Weight: 3.35 lbs.
• Dimensions: 1.3" x 8.1" x 10.0"

Customer Reviews

School Book

I received the book just in time for school, it was in great shape, Thanks for the prompt delivery.

Bought book for class

I saved money buying it here instead of the University's bookstore and it arrived quickly.

detailed and useful

This book was a requirement for a class. It was easy to understand and apply. It comes with key terms in the margins for easy review and description. The chapters begin with a learning objective and concludes with a summary of each objective. Each chapter is filled with detailed information and highlights corporations and how they have applied each concept. I would recommend it for anyone constructing an organization or for those wishing to change management styles. It also, has a CD Rom that is incredible.