Management Innovation and Big Data

by Zheng Qin, Yan Li, Yinzhou Yang

Book Overview

Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era, to help readers integrate theoretical knowledge into practical applications. The chapters of this book are interrelated and independent of each other,...

• Format: Hardcover
• Language: English
• ISBN: 9811992304
• ISBN13: 9789811992308
• Release Date: April 2023
• Publisher: Springer
• Length: 217 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"