Management in English Language Teaching

by Mervyn Martin, Ronald V. White, Robert Hodge, et al.

Book Overview

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins...

• Format: Paperback
• Language: English
• ISBN: 0521377633
• ISBN13: 9780521377638
• Release Date: September 1991
• Publisher: Cambridge University Press
• Length: 356 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"