Management and Leadership of Educational Marketing: Research, Practice and Applications

by Izhar Oplatka

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students,...

• Format: Hardcover
• Language: English
• ISBN: 1781902429
• ISBN13: 9781781902424
• Release Date: September 2012
• Publisher: Emerald Group Publishing
• Length: 300 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.2" x 5.9" x 9.1"