Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset

by Roger Haywood and Roger Hayward

A survey showed that in the US senior CEOs spent 65 percent of their time in organized communications. The more successful the company the more time they spent: the CEO is really the senior PR... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749437944
• ISBN13: 9780749437947
• Release Date: October 2002
• Publisher: Kogan Page
• Length: 276 Pages