Man Appeal: Advertising, Modernism and Menswear

by Paul Jobling

This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the...

• Format: Paperback
• Language: English
• ISBN: 184520087X
• ISBN13: 9781845200879
• Release Date: March 2005
• Publisher: Berg Publishers
• Length: 172 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.5" x 6.3" x 9.2"