Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by Malcolm McDonald

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and...

• Format: Paperback
• Language: English
• ISBN: 0749478217
• ISBN13: 9780749478216
• Release Date: November 2016
• Publisher: Kogan Page
• Length: 192 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"