Making the Steve Jobs Movie: An Entrepreneurial Case Study

by Joe Mancuso

Book Overview

Marking the Steve Jobs Movie is an exhilarating tale of a first-time movie producer's journey from magazine publisher to engaging Ashton Kutcher to play Steve Jobs in a biopic that opened worldwide August 16, 2013. Joe Mancuso assembled twenty diverse CEOs to participate in a back-and-forth dialogue about going from an idea to opening the two-hour movie on 70 percent of the available screens in the United States. Discover how and why Mark Hulme...

• Format: Paperback
• Language: English
• ISBN: 161448886X
• ISBN13: 9781614488866
• Release Date: February 2014
• Publisher: Morgan James Publishing
• Length: 158 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"