Making the News: A Guide for Activists an Nonprofits

by Jason Salzman

Book Overview

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest...

• Format: Paperback
• Language: English
• ISBN: 0813340950
• ISBN13: 9780813340951
• Release Date: July 2003
• Publisher: Basic Books
• Length: 304 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.9" x 5.5" x 8.5"