Making Offers They Can't Refuse: The Twenty-One Sales in a Sale

by Stan A. Lindsay

Making Offers They Can't Refuse presents an Integrated Marketing Communication approach, centering on a thorough business proposal approach. Presenting Personal Selling as an honorable, ethical, and successful profession, this book teaches you to be totally thorough in the presentation of your case, using the art of persuasion as developed by some of history's greatest geniuses--Plato, Aristotle, and Jesus--and modern-day theorists Kenneth Burke and...

• Format: Paperback
• Language: English
• ISBN: 0991479319
• ISBN13: 9780991479313
• Release Date: December 2014
• Publisher: Say Press
• Length: 234 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.5" x 8.0" x 10.0"