Making Niche Marketing Work: How to Grow Bigger by Acting Smaller

by Robert E. Linneman

Book Overview

Written in an anecdotal style, this hands-on guide shows how to penetrate those market segments that will yield the most profit. It offers many suggestions for niche marketing success. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070379548
• ISBN13: 9780070379541
• Release Date: January 1991
• Publisher: McGraw-Hill Companies
• Length: 260 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

One of the few business books I repeatedly reference...

There are strategies and tactics that apply to all niches and market situations in this book. Got a larger competitor to worry about upon market entry? This book will help. Same goes for the opposing situation as well as a variety of scenarios in between. One of the best tenets of the book comes at the start with A-B-C-D (Always Be Collecting Data).