Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

by Steve Diller, Darrel Rhea, Nathan Shedroff

Book Overview

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0321374096
• ISBN13: 9780321374097
• Release Date: January 2006
• Publisher: New Riders Publishing
• Length: 146 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.3" x 9.3"