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Paperback Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences Book

ISBN: 0321552342

ISBN13: 9780321552341

Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

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Format: Paperback

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Book Overview

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing... This description may be from another edition of this product.

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