Making It in the Minors: A Team Owner's Lessons in the Business of Baseball

by Arthur P. Solomon and Allyn I. Freeman

Book Overview

There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.

Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university,...

• Format: Paperback
• Language: English
• ISBN: 078646867X
• ISBN13: 9780786468676
• Release Date: October 2012
• Publisher: McFarland & Company
• Length: 208 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher