Make Elephants Fly: The Process of Radical Innovation

by Steven Hoffman

Book Overview

Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success.

Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven't...

• Format: Hardcover
• Language: English
• ISBN: 1478992948
• ISBN13: 9781478992943
• Release Date: November 2017
• Publisher: Center Street
• Length: 320 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.4" x 5.9" x 9.0"