Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

by Amy Joyner and Kirk Kazanjian

Book Overview

Praise for Making Dough

"I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books
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• Format: Hardcover
• Language: English
• ISBN: 0471432091
• ISBN13: 9780471432098
• Release Date: October 2003
• Publisher: Wiley
• Length: 240 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.9" x 6.3" x 9.4"

Customer Reviews

Amazing formula

The great thing about Krispy Kreme is they've taken a simple formula and turned it into marketing gold. This book does an excellent job of showing how they've done it. While a lot of it seems like common sense on the surface, as the book shows, the company has executed these strategies brilliantly. One of the most entertaining business books I've read in a long time.

Highly Recommended

As a marketing executive, I've been following Krispy Kreme for years and have long admired the company's techniques. This book expertly analyzes what the company has done to turn itself into a household name on a shoestring marketing budget. I also found it interesting to learn how the company keeps its minimum wage workers happy even in strong economic times.

Enjoyable story

This was one of the most enjoyable business books I've read in a long time. Fascinating stories and solid insights into what has made this company so successful. You don't have to love the company's doughnuts to benefit from it.

Really good insights

To be honest, I'm not a big fan of Krispy Kreme's doughnuts. They're pretty average if you ask me. But I'm amazed at how this company has become such a cult icon. A friend told me that when a store opened by her home, people were camped out the night before waiting for the doors to open. What other doughnut shop can claim that? So I do respect the company's business sense. I bought this book to see how Krispy Kreme has been able to build such a great business. It was very interesting to read about the subtle and not-so-subtle techniques the company uses to get people in the door.

Fascinating Look at an Amazing Company

I've followed Krispy Kreme since I was a kid growing up in the South. It was interesting to learn how this company developed and what they've done to make their doughnuts something people are willing to drive miles to get. I've been waiting for years for someone to write Krispy Kreme's story, and I certainly wasn't disappointed. This book is chock full of great stories and the secrets of the company's success.