Making Better Coffee: How Maya Farmers and Third Wave Tastemakers Create Value

by Edward F. Fischer

Book Overview

An anthropologist uncovers how "great coffee" depends not just on taste, but also on a complex system of values worked out among farmers, roasters, and consumers.

What justifies the steep prices commanded by small-batch, high-end Third Wave coffees? Making Better Coffee explores this question, looking at highland coffee farmers in Guatemala and their relationship to the trends that dictate what makes "great coffee." Traders stress...

• Format: Paperback
• Language: English
• ISBN: 0520386965
• ISBN13: 9780520386969
• Release Date: September 2022
• Publisher: University of California Press
• Length: 306 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.9" x 5.9" x 8.9"