Making Ads Pay

by John Caples

Book Overview

A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 048621575X
• ISBN13: 9780486215754
• Release Date: January 1957
• Publisher: Dover Publications
• Length: 248 Pages
• Weight: 0.70 lbs.