Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design

By John Heartfield

Although it may seem like everyone has a website these days, this in not 100 percent true. Small companies with and without websites struggle with 2 main design issues: What should be on my website and how do I organize and build a website that will be effective for my business? This book provides answers to these questions and specifically addresses the fact that although a website is not for every company, it can be a cost-effective tool for small companies who do not have a big marketing budget or large distribution networks. This book will help small companies sculpt their content and build navigation systems that meet their specific needs and maximize the site?s potential. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1592530532
• ISBN13: 9781592530533
• Release Date: April 2004
• Publisher: Rockport Publishers
• Length: 160 Pages
• Weight: 2.18 lbs.
• Dimensions: 0.7" x 9.3" x 11.4"

Customer Reviews

As the owner ofa small web design & development business, I recommend this book...

As the owner of a small web design & development business, I certainly can recommend "Make Your Small Business Website Work." I think it's great on a number of levels: It's permeable by both the small business owner with little previous understanding of web fundamentals as well as a relevant, gentle re-articulation of important principles for the more seasoned web designer/developers of the world. This book is incredibly...

Make Your Small Business WEb Site Work

Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design Who does not want to have a website nowadays? Especially if you are a small business and your income depends on it. In fact, anybody who has a small business and does not have a website loses credibility. It is like having a store without a shingle telling the world what you do. Small business owners who invested in their website lose...

Covering the basics from devising effective home pages

Small companies with or without sites often struggle to decide what business - if any - should be offered or conducted on the net, and how a business can build the most effective web site. Enter John Heartfield's How To Make Your Small Business Website Work: the subtitle is 'Easy Answers to Content, Navigation and Design' and chapters to just that, covering the basics from devising effective home pages and automated navigation...

Incredibly helpful

Mr. Heartfield's broad fund of knowledge regarding this subject and his easy-to-read writing style made this book not only useful, but an enjoyable read. Lots of great ideas regarding structuring my website. Big bang for the buck. Highly recommended.