Make Your Site Sell

by Ken Evoy

Book Overview

No Synopsis Available.

• Format: Paperback
• ISBN: 0968429203
• ISBN13: 9780968429204
• Release Date: January 1999
• Publisher: GoodBytes Information Products
• Length: 495 Pages
• Weight: 2.70 lbs.

Customer Reviews

Cutting edge in '99, still timeless today

This is one of the first e-marketing books I purchased when I entered the field in 1999 and it really gave me an invaluable education in online sales and marketing. Back in the days when sock puppets sold bags of dog food online (or tried to, anyway) and gerbils were fired from cannons, Ken Evoy had a very simple proposition: if you're going to have a website, you might as well sell something. Here's a step-by-step guide to selling that something. This book is filled with timeless tips, tricks and techniques that Ken himself has used to make money online, and he continues to use them today to sell products and to educate others. It's filled with advice on copy, pricing, positioning. guarantees... the tactics you need to know to be successful selling online. It doesn't have fancy graphics, just a lot of screenshots and practical know-how on making sure visitors to your site actually buy your products. Regardless of today's new sock puppets (blogs) or flying gerbils (Web 2.0), Ken's message is just as important today as it was in 1999: if you're going to have a website, you might as well sell something.

Make Your Site Sell by Ken Evoy

In "Make Your Site Sell", Ken Evoy explains the vast opportunities presented by the internet. The e-book is easy for non-experts to read. It is an excellent reference when I need assistance on any issue pertaining to the internet. Using the thousands of hyperlinks in the electronic book makes it very easy and convenient to get the information I need. The "Make Your Site Sell" book explains clearly how to sell on the web. The e-book has thousands of hyperlinks to and from an extensive index, table of contents, glossary, the web as well as links within the content of the book. The author explains how to succeed in a web based venture by following three steps. The first step is the development, positioning and testing of a product. In this case, the author outlines the products with high potential for sales, how to evaluate and re-position products for web-worthiness, product pricing and testing, among other things. The second step is building a website that can be trusted and liked by customers, which is simple to use and easy to navigate and many other aspects which make it really sell. It is necessary to get paid for one's services through the web without problems. The third step is to build a high volume of targeted, motivated traffic timely, ethically and cost effectively. Ken Evoy needs to be applauded for such a comprehensive user-friendly e-book. He is truly a "guru" for having produced such a high quality, informative and helpful book.