Innovator's Playbook: How to Create Great Products, Services and Experiences That Your Customers Will Love

by Nathan Baird

Take a Design-led Approach to Innovation

Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn't have to be...

• Format: Paperback
• Language: English
• ISBN: 0730383644
• ISBN13: 9780730383642
• Release Date: April 2020
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"