Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success

by Robin Fisher Roffer and John A De Chant

Book Overview

One of America's leading brand strategists shares her step-by-step program for creating an unforgettable identity in today's marketplace. For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning...

• Format: Paperback
• Language: English
• ISBN: 0767904923
• ISBN13: 9780767904926
• Release Date: January 2002
• Publisher: Crown Currency
• Length: 224 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.6" x 5.2" x 8.1"

Customer Reviews

Brand yourself or brand your small business. This book will help you in that endeavor.

At the outset let me say that I read this book from the perspective that the reader was a professional such as an attorney or CPA. And that branding oneself would be basically branding their small business. Are you responsible for the marketing function in a small business? Do you have a written business plan and a written marketing plan? Is your marketing plan working? Could your marketing plan be working better? Maybe your marketing efforts would improve by focusing those efforts so your small business can develop a brand? This book is short sweet and simple. It explains how to "brand" your small business. It describes the 8-step process in a well-organized and easily understood way. In a nutshell, it says to set goals and devise a plan as to how to achieve them. Maybe that message is obvious. And maybe someone might say there was no need to even write this book since the message is so simple and obvious. But some people might not have heard or thought of what this book has to say. And the author has done a wonderful job saying it. 5 stars!

Worth its weight in gold!

I love this book. I couldn't read it fast enough the first time--it is well written, well organized, and easily understood. There are many useful examples of women who have successfully branded themselves using a variety of strategies. The 8 steps suggested by the author for defining your personal brand identity are within anyone's grasp. That's the beauty of the book--you don't need a big hunk of startup capital, you don't need a PhD, you don't need to aspire to a six figure income. Anyone can jump RIGHT IN and use the principles today. I have begun the process and find it very do-able even in the context of an insanely busy life. It is forcing me to think more clearly about my business goals and really define what I am offering to my customers. It is equally applicable to someone on a career path within a company as it is to a small business start-up like mine. Highly recommended...wish I could give it 25 stars. Amongst all the business books out there, this one provides the missing piece that can really help you differentiate what you offer to your employer or customer and maybe more importantly--the value or benefit THEY perceive will come from working with you.

An uplifting get-to-it book critical to business success

This is one of two books (the other being 7 Habits of Highly Effective People)that have entered my life at critical times and contributed significantly to my success. Different from 7 Habits, this book focuses specifically on marketing your strengths and how to do it. Just like 7 Habits, it calls you to a new level of understanding about yourself and what to do about it. It is fun and easy to read and delivers valuable info and steps to celebrating what makes you different. I always knew that what drove people crazy about me as an employee would be the very thing they would want in me as a entrepreneur/consultant(which I have been now for 11 years). Making A Name For Yourself reinforces that your uniqueness (your brand) packaged correctly, will bring you happiness and success whatever your career. This book does it with humor, how-to-steps, and a universal understanding of women that refreshes hope and inspires you to succeed. Many steps above most self-help books.

Excellent "How-to".Better than any "Brand You" seminar!

Robin Fisher-Roffer has taken a "hot" idea....and created a powerful, *substantial* product. This is one of the *few* examples I have found of a book that has *actionable*, complete information...and isn't just a bunch of self-promoting hype or high-level fluff that alot of professional-development books are. A significant attribute of this book is how well the information was structured and presented. In addition to timely, relevant and practical ideas...this book provides *real* value, with straightforward language, a clear, not over complicated structure and useful, easy-to-implement tools... and thus in my opinion deserves a 5-star rating.The approach she takes is to present the personal brand-strategy development of four hypothetical women throughout the process defined. The case studies are very realistic (based on composites of actual clients -- and herself). By taking a step-by-step approach to presenting, demonstrating and reinforcing the "lessons", Robin has made it easier to learn, understand and apply . (An added bonus for marketing professionals reading this, you'll learn some useful brand assessment strategies that apply to business as well.)

A Manifesto for personal success.

This book is priceless for anyone wanting to insure success in this frenetic and highly competitive world. I have read almost every self-help book, but wasn't changing. I knew a lot about self esteem etc, but it's as if I was waiting for ONE FINAL PIECE, the missing part of how to succeed. This book gave that to me. To think that I have the ability and tools to brand myself, just like a company never occurred to me. It's one thing to get charged by great motivators, like Tony Robbins or Steven Covey, but the piece they all neglected was the personal branding we needed to rise above the crowd. Now its up to me to use these simple tools.