Mail Surveys: Improving the Quality (Applied Social Research Methods)

By Thomas Mangione and Thomas W. Mangione

Book Overview

How do you reduce sampling bias and question response errors and obtain good response rates from a mail survey? Aimed at improving the quality of mail survey data collection, Mail Surveys answers these questions and more while also offering insights and tips into conducting mail surveys. Areas such as problems to avoid when using mail surveys, what types of rating scales to use, whether to select open-ended versus close-ended questions, screening questions and skipping instructions, questions and response order effects, sampling strategies, and ways to reduce nonresponse errors from prenotification to incentives are explored throughout the text. Through the use of clear exposition and interesting examples, Thomas W. Mangione carefully delineates those situations that are most appropriate for a mail survey.

Students and researchers who want to improve the writing of mail survey questions as well as mail survey design will find this volume essential.

• Format: Paperback
• Language: English
• ISBN: 0803946635
• ISBN13: 9780803946637
• Release Date: August 1995
• Publisher: Sage Publications
• Length: 144 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.4" x 8.4"

Customer Reviews

Excellent, very useful book!

I was looking for an comprehensive book about mail surveys and bought three books. The Mangione's book was the best and the shortest.