Mail Surveys: Improving the Quality

by Thomas Mangione and Thomas W. Mangione

Book Overview

How do you reduce sampling bias and question response errors and obtain good response rates from a mail survey? Aimed at improving the quality of mail survey data collection, Mail Surveys answers these questions and more while also offering insights and tips into conducting mail surveys. Areas such as problems to avoid when using mail surveys, what types of rating scales to use, whether to select open-ended versus close-ended questions,...

• Format: Paperback
• Language: English
• ISBN: 0803946635
• ISBN13: 9780803946637
• Release Date: August 1995
• Publisher: Sage Publications, Inc
• Length: 144 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.4" x 8.4"

Customer Reviews

Excellent, very useful book!

I was looking for an comprehensive book about mail surveys and bought three books. The Mangione's book was the best and the shortest.