Mail Order Retailing in Britain: A Business and Social History

by Sean O'Connell, Richard Coopey, Dilwyn Porter

Since its inception in the late 19th century, Britain's mail order industry both exploited and generated social networks in building its businesses. The common foundation of the sector was the agency system; Sales were made through catalogs held by agents, ordinary people in families, neighborhoods, pubs, clubs and workplaces. Through this agency system mail order firms in Britain were able to tap social networks both to build a customer base, but...

• Format: Hardcover
• Language: English
• ISBN: 0198296509
• ISBN13: 9780198296508
• Release Date: March 2005
• Publisher: Oxford University Press, USA
• Length: 258 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"