Magnetic Service: Secrets for Creating Passionately Devoted Customers

by Chip R. Bell, Bilijack Bell, Bilijack R. Bell

Book Overview

Partnerships are fast becoming the primary structure of contemporary business, as organizations partner with vendors, unions, customers, and even competitors to take advantage of short-term market... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1576752364
• ISBN13: 9781576752364
• Release Date: August 2003
• Publisher: Berrett-Koehler Publishers
• Length: 192 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.4" x 9.5"

Customer Reviews

A Book You'll Re-Read Again and Again

You want your small business to succeed? You need the secrets of customer service in a fast, easy read? This book is filled with "gold" at a bargain price. After discovering this at the library, I bought it here and am re-reading it. The Bell's analogy of making your business into a magnet that "attracts" the right customers (and repels the wrong ones) is simple yet powerful. Highly recommended reading.