Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers

by John Grahaam, Steven J. Bennett, John Graham

Offers a unique set of proven strategies that turn coventional marketing wisdom upside-down. Here is a complete program for turning any business into a concern that customers seek out on their own. Shows that the role of marketing is to give people bold reasons for becoming customers and clients of their own accord through magnet marketing. Argues against such inefficient techniques as cold-calling and price-slashing and instead proposes sound techniques...

• Format: Hardcover
• Language: English
• ISBN: 0471526487
• ISBN13: 9780471526483
• Release Date: January 1991
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.4" x 9.6"