Packed with smart advice for the small business, Magical Marketing focuses on nineteen unusual ways to promote your products or services. You will benefit from a step-by-step, practical approach to marketing, in an easy to read format.
Author Andrew Lock examines the marketing techniques of numerous well-known large companies and adapts them for the small business or sole proprietor. Working examples are provided for a variety of businesses, with an abundance of tips and techniques that can be implemented at little or no cost.
Learn how to:
Retain customers for a lifetime
Use the Internet and E-mail to promote your products
Outsell your competitors by a huge margin
Stay ahead of trends rather than reacting to them
Keep your products fresh and innovative