Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success

by John Davis and John Davis

Magic Numbers for Consumer Marketing specifically describes key marketing measures commonly used in business. The book is designed to help marketers and non-marketers alike recognize the best measures to use when assessing the performance of marketing programs. Each marketing measure is defined, along with relevant examples and/or illustrations. Furthermore, the risks associated with relying too much on these formulas to the exclusion of other business...

• Format: Hardcover
• Language: English
• ISBN: 0470821620
• ISBN13: 9780470821626
• Release Date: September 2005
• Publisher: John Wiley & Sons
• Length: 309 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.3" x 7.3" x 10.3"