Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success

by John Davis and John Davis

Magic Numbers for Consumer Marketing specifically describes key marketing measures commonly used in business. The book is designed to help marketers and non-marketers alike recognize the best measures... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470821620
• ISBN13: 9780470821626
• Release Date: September 2005
• Publisher: John Wiley & Sons
• Length: 309 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.3" x 7.3" x 10.3"