Magazines for Millions: The Story of Specialized Publications

by James L.C. Ford and Professor James L. C. Ford

Specialized publications can be said tobe all those magazines and newspapers other than the so-called mass circulation pub­lications such as Life, Reader's Digest, and Look. In this country today they constitute a multimillion dollar business which shapes opinions, gives information, which to a considerable extent affects the economy, and which supplies readers with a variety of reading material.

This comprehensive...

• Format: Hardcover
• Language: English
• ISBN: 0809303795
• ISBN13: 9780809303793
• Release Date: December 1969
• Publisher: Southern Illinois University Press
• Length: 384 Pages
• Dimensions: 1.0" x 6.5" x 9.4"