Magazines: A Complete Guide to the Industry

by David E. Sumner and Shirrel Rhoades

Book Overview

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the micro view - individual magazines - to the macro view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan.
Magazines: A Complete Guide to the Industry is ideal...

• Format: Paperback
• Language: English
• ISBN: 082047617X
• ISBN13: 9780820476179
• Release Date: July 2006
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 211 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"