Magazine Publishing

by Patricia Prijatel and Sammye Johnson

Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844233560
• ISBN13: 9780844233567
• Release Date: January 1999
• Publisher: NTC/Contemporary Publishing Company
• Length: 360 Pages
• Weight: 2.10 lbs.

Customer Reviews

Yeah, but the other one's out of print

Another review complained about the price of this book, sending you looking for Magazine Cover to Cover. Well, that book is now out of print. I loved using that book for my Magazine Publishing class, and if this book is the same, this is the one I'm getting. The only other option out there that doesn't look like Magazines for Dummies is The Magazine Publishing Industry, which is the textbook I had when I took the class. It is boring, with less detail on the production and design of the magazine, and few helpful or encouraging strategies.

Danger Will Robinson

This book should be titled, "Deja Vu," or "Save Yourself $42 and order 'The Magazine From Cover to Cover: Inside a Dynamic Industry' " instead. Contentwise, it's precisely the same book. However, "Cover to Cover" cost $15.37, while this book was $57.90. Even a journalism major such as myself can do this math. This is no "idiot's guide" publication with step-by-step instructions on how to start a magazine. It is thought provoking, well written and recommended. At $15.37, it's a bargain.

must have for magazine people

i actually had the privilege to study under this author at drake university. i did not fully appreciate her knowledge. now i am raving on her because this book covers everything you need to know to produce a magazine. there are always things you learn from experience, but this book aides you in producing a publication that will turn heads. i recommend it to everyone in the magazine profession, especially people like me who want to start their own publications. this book is a part of my permanent library.