The Magazine Publishing Industry: (Part of the Allyn & Bacon Series Inmass Communication)

by Charles P. Daly, Patrick Henry, Charles Patrick Daly

A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205166121
• ISBN13: 9780205166121
• Release Date: October 1996
• Publisher: Allyn & Bacon
• Length: 310 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"

Customer Reviews

Big business of magazine publishing industry

'The Magazine Publishing Industry' really is a complete, insider's guide to the magazine industry, for anyone interested in the business. It examines the current state of the magazine publishing industry in the USA -- social, technological, economic, etc. This book contains everything you need to know to gain a solid working knowlege of the magazine industry. But it is for professionals, not for startups. Maybe it reads like a textbook for students than for someone looking for starting an independent zine or cheap newsletter. But this book means big business and recomends that you shouldn't try making a magazine unless you have half a million dollars or so. Maybe it sounds not too inspirational for startups but it is honest. Five years I'm working in this industry in Russia. And I can tell you that this book is written in an interesting manner and this is an excellent introduction to professional magazine publishing.

An excellent starting point

If you're involved in, or considering a career, in magazine publishing, this book is the best, most practical overview. It has an excellent history of the publishing and printing industry and the evolution of the processes of producing a magazine, along with details on advertising sales and editorial development. It's more than "at a glance," and a great summary of how things get accomplished.

Interesting, informative, relatively quick read!

This book contains everything you need to know to gain a solid working knowlege of the magazine industry. Facts are current. General magazine operations are addressed. And, unlike the reviewer from Iowa, I thought this books was written in an interesting manner. I took advantage of the glossary and the bibliography. I would highly recommend this book!

Read it, then get down to business

This book is an excellent, well organized and inspiring description of how magazines are run, from editorial to production to advertising. An excellent history of the industry is another highlight of this book, and all classes of publications are covered.

An excellent introduction to professional publishing

Written by authors who seem to have eminence in their fields, this book is loaded with information about the practice and history magazine publishing. To understand how work proceeds in an environment governed by tight deadlines and a multitude of processes and sources, this text is a concise presentation of the editorial, production and advertising streams and workflows that make magazines successful businesses. If you are looking for sensationalism, gossip or anecdotes, as a previous reviewer seems to be, than maybe this book isn't for you; but if you are undertaking or considering a career in magazine publishing, than it is a must buy.