Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

by Scott Donaton

Book Overview

Explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071462163
• ISBN13: 9780071462167
• Release Date: October 2005
• Publisher: McGraw-Hill
• Length: 224 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.6" x 6.4" x 7.9"

Customer Reviews

Excellent Insight in the World of Persuasion

Madison & Vine: why the advertising and entertainment industries must converge to survive is an interesting, informative and highly relevant book. The book contains a detailed history of what product placement has been up till now. Furthermore, discusses emerging trends in society and poses interesting predictions for the future. It is well written, highly objective, critical, and has credible sources and industry facts. It is the best book I've read in years. Thanks.

The most visionary business book of 2004

This book is essential reading, not just for those in the advertising and entertainment industries, but for anyone who wants to be successful in marketing and selling any type of product in the 21th century. It's like "Future Shock" in the sense that it is the first serious exposition of cataclysmic changes in how we will be exposed to new products and information in the years ahead.I have armed myself by reading this book (twice) and anyone else who wants to retain their competitive edge, or who is just curious about what the future will look like, should do the same.

The Perfect Primer on the subject!

Scott Donaton brought attention to the subject, publicly in AdAge, and he's captured the very essence of this new "practice", where consumer brands, entertainment properties, and entertanment talent will all be blending together. My only fear is that he does such a good job, that too many will be too well armed now, and invade the "space"!